Anthem 7

Comfort meets sleek in this entry-level performance runner. Designed with dynamic cushion cues that respond to your movement, it offers a smooth, supportive ride from your first mile on. The versatile aesthetic makes it easy to wear beyond the run, blending performance and everyday style in one clean silhouette.

Our target consumer is someone who’s just getting into running and values comfort, style, and affordability. They’re motivated by staying healthy and looking good, but they don’t necessarily see themselves as a “runner” yet. This person is practical—they want a shoe that looks good, feels good, and lasts, without breaking the bank

First round prototype

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S25 Caldera 8

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S24 Catamount 3