Launch 11
For the Launch 11, our goal was simple: bring the energy of Run Fast into a more accessible package. We wanted to fuel the momentum of our revamped Run Fast line and create a path of accessibility to speed.
" Accessibility " was in the brief, but in my mind, I saw something more—an invitation. A web. A delicate thread drawing the consumer in, allowing them to flirt with speed and discover the rush of a faster experience. From there, the hope was they’d venture deeper into our line, uncovering the full spectrum of speed Brooks has to offer.
The Launch 11 takes everything that worked in its predecessor and elevates it. With an all-new DNA Flash midsole and a playful touch of DNA Flash V2 in the forefoot, it’s about speed, but with personality. Every detail was carefully obsessed over: perfecting the toe-off, fine-tuning our speed design language, and staying true to the world-class underfoot experience that runners expect from us.
We evolved the materials and finishes to feel as good in the hand as they do on foot—so the moment you pick it up, it’s not just a shoe, it’s a tactile experience. For the first time in franchise history, we integrated the wordmark into the upper, blending function with bold identity. The mix of molded components and varied finishes creates a sense of richness, adding texture and depth, with each element contrasting yet complementing the others.
